Why Create Pinterest Pins for a Brand New Blog Post?
Pinterest is a powerful visual search engine with millions of users searching daily for ideas, inspiration, and solutions. To create Pinterest pins for a brand new blog post is a strategic way to attract targeted traffic right from your blog’s launch. Unlike other social platforms, Pinterest pins have a longer lifespan, providing ongoing visibility and traffic to your content.
This comprehensive guide will walk you through how to design effective Pinterest pins that capture attention, drive clicks, and represent your blog’s brand—even if you have no prior design experience.
Step 1: Understand Your Blog Post’s Core Message
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Join the newsletterBefore designing your pin, it’s crucial to clarify the main topic or benefit your blog post offers. Your pin should communicate this message clearly through both visuals and text.
- Identify the key problem your blog post solves or the main takeaway.
- Choose a concise headline or phrase (4-7 words) that summarizes this.
- Consider your target audience’s interests and language.
Step 2: Choose the Right Pinterest Pin Dimensions and Format
Pinterest favors vertical pins because they take up more feed space and typically perform better.
- Recommended size: 1000 x 1500 pixels (2:3 aspect ratio).
- Use PNG or high-quality JPEG formats.
Step 3: Select the Best Design Tools for Pinterest Pins
You don’t need expensive software to create beautiful pins. Here are some beginner-friendly tools:
- Canva: Offers free Pinterest templates and drag-and-drop editing.
- Adobe Express: Easy-to-use, free tool with Pinterest-specific templates.
- PicMonkey: Great for quick edits, with free and paid options.
Step 4: Design Your Pinterest Pin with Clear Visual Hierarchy
Your pin must be easy to read and visually appealing. Follow these design principles:
Use Contrasting Colors
- Choose background and text colors that contrast well for readability.
- Use your brand colors to maintain consistency.
Select Readable Fonts
- Use 1-2 fonts maximum.
- Headline font should be bold and large.
- Avoid script or overly decorative fonts.
Add a Relevant Image
- Use high-quality photos or illustrations related to your blog post.
- Free image sources include Unsplash, Pexels, and Pixabay.
Include Your Logo or Website
- Add a small logo or your blog URL for branding.
- Place it subtly, usually at the bottom or corner.
Example Layout:
- Top: Strong headline
- Middle: Relevant image
- Bottom: Logo/URL
Step 5: Write a Compelling Pin Title and Description
When uploading your pin to Pinterest, the title and description help with search visibility.
- Title: Mirror your pin headline.
- Description: Include keywords naturally and clearly explain what the blog post offers.
"Discover easy meal prep tips to save time and eat healthy all week. Perfect for beginners looking to simplify cooking."
Step 6: Optimize Your Pinterest Pin with Keywords
Pinterest functions like a search engine, so keywords are crucial.
- Use your primary keyword (e.g., "meal prep tips") in the pin title and description.
- Add related keywords to improve reach.
- Avoid keyword stuffing; keep it natural.
Step 7: Create Multiple Pin Variations
Testing different pin designs can reveal what resonates best with your audience.
- Change colors, fonts, or images.
- Try different headline phrases.
- Create 3-5 versions per blog post.
Pro tip: Save your pin templates so you can quickly create pins for future posts using the same style.
Step 8: Upload and Schedule Your Pins
After designing, upload your pins to Pinterest. Use tools like Tailwind or Pinterest’s native scheduler to set posting times for maximum engagement.
- Pin to relevant boards.
- Add hashtags related to your niche.
Step 9: Track Your Pinterest Pin Performance
Monitor which pins drive clicks and saves.
- Use Pinterest Analytics to check impressions, saves, and link clicks.
- Adjust your design and keywords based on top performers.
Additional Tips for Pinterest Marketing Beginners
How to Use Hashtags Effectively
- Use 3-5 relevant hashtags per pin.
- Include keywords related to your blog post topic.
- Avoid overloading pins with too many hashtags.
Best Times to Pin for Maximum Engagement
- Pin during peak Pinterest usage hours: evenings and weekends.
- Use scheduling tools to automate posting.
Bullet List: Essential Elements of a High-Converting Pinterest Pin
- Clear, concise headline
- Eye-catching, relevant image
- Strong color contrast
- Readable fonts
- Blog logo or URL
- Keyword-optimized title and description
- Multiple pin variations for testing
Bullet List: Top Free Tools to Create Pinterest Pins
- Canva
- Adobe Express
- PicMonkey
- Unsplash (for free images)
- Pexels (for free images)
Bullet List: Common Pinterest Pin Mistakes to Avoid
- Using low-quality images
- Overcrowding the pin with text
- Ignoring keyword optimization
- Not branding your pins
- Using incorrect pin dimensions
FAQ About Creating Pinterest Pins for New Blog Posts
How many pins should I create per blog post?
Aim for 3-5 different pins. This variety helps test what your audience prefers and increases your blog post's visibility.
Can I use free images for my pins?
Yes, use royalty-free images from sites like Unsplash or Pexels to avoid copyright issues.
How do I add keywords effectively?
Include your primary keyword in the pin title and description naturally. Also, add related keywords and hashtags in the description.
Should I brand every pin?
Yes, adding your logo or blog URL helps build brand recognition and protects your content.
Conclusion
Creating Pinterest pins for a brand new blog post is a vital step to boost your blog traffic and visibility. By focusing on clear messaging, using the right dimensions, employing beginner-friendly design tools, and optimizing with keywords, you can craft pins that attract and engage Pinterest users effectively. Remember to test multiple versions and track their performance to grow your blog’s Pinterest traffic steadily.
Quick win: Use Canva’s free Pinterest templates to create your first pin in under 15 minutes, even if you’re a design newbie.
For more tips on building digital products that complement your blog, check out our Beginner Guide to Creating Digital Products with Free Tools.